Tag: gadgets

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When I graduated college in the late 1970's, I worked for a string of new product companies such as Texas Instruments, Panasonic and Uniden. Back then, bringing a new product to market included a series of planned events and rollouts. If there was a new product concept, a typical marketing rollout would have the product first appearing in an upscale catalog such as The Sharper Image, Hammacher-Schlemmer or Neiman-Marcus. This was a great way to gain exposure for an individual product and just ob... Read More